Leahey.org

To thy own self stay true

Too many times when perusing the blogosphere I notice a blog with entries that just…don’t seem right. The sentence structure is strangely arranged. About midway through the page, I realize why. The writer is attempting to catch high-paying keywords on their Adsense ads, or certain queries on the search engines. What a terrible, terrible idea.

Assuming your readers are not quick enough to realize what you’re doing is a very bad idea. It insults them, and they’ll know it. Better to have 50 loyal readers, than a thousand one-time-wonders.

So, to thy own self be true, write articles that you care about. Forget about the search engines or the adsense ads. If you’re truly providing quality content, the readers will come.