New Ventures: Why we fail

We fail because we choose our ventures poorly. We let outside influences (family, friends, monetary lure) do our decision making for us. We should instead be analyzing our strengths and choosing our projects accordingly.

For instance. A new blogger decides to start writing. He is an avid baseball fan, he watches a game, sometimes 2 or 3 every single day. Instead of following the logical path, and blogging about baseball, he blogs about home improvement. Why? Because he heard there is more money in advertising on home improvement blogs.

He is destined to fail. He has set himself up, right from the very start, to write about a topic he has no real interest in. Passion shines through a passionate writers words, as does disinterest.

So, in conclusion and to make a long story short, next time you are considering a new venture…be it a blog, a job, a book or a project, choose wisely. Pick something you are passionate about, and would enjoy doing even if you made NO MONEY doing it. Get to work and before you know it, you’ll have a profitable project on your hands.

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