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Every person capable of writing coherent sentences is also capable of writing truly unique content. The problem lies in writing content that is not only unique, but (as to close) universally found interesting, timeless, and informational/educational/comedic. Those are not the problems we will be conquering in this article, however, so on to the uniquities!

To thy own self be true

I’ve said it before, I’ll say it again. You have to truly believe the things you write to be found anyway interesting or a worthwhile read. You cannot be ‘playing a character’ in your writing, and expect success. Fakeness bleeds through the pages, and your readers will very quickly (either consciously or subconsciously) realize you are merely writing material to attract attention or get paid.

Don’t water it down

I’ve seen so many articles and entries that were 10-15 truly interesting paragraphs. The only problem was the writer had stretched it to 25-30 watered-down, bloated ones. I know you think writing more means you know more, or are informing the readers of more. You also would like to believe that the average reader is so genuinly interested in what you’re writing about, he or she would be more than happy to read 10 pages. They aren’t. Most people just skim long articles. If you want your readers to actually read your content, keep the word count down. Write it in 2 parts, if you have to.

Talk about personal experiences

Nothing screams unique and genuine quite like a few personal experiences peppered through your material. You not only assure the reader that you are genuine, and are interested in what you’re writing about, you instantly give them a “I’ve been there too” sense.

Would you take dog training advice from someone who never owned a dog?

Would you care what someone who never had surgery thought about the recovery process?

No, of course you wouldn’t. The same goes for any subject. The reader wants a certain level of expertise or experience in your writing. They expect you to have firsthand knowledge of what you are writing about, or at least portions of what you’re writing about. If they just wanted pure facts, with no opinions or personal experiences, they would look in an encyclopedia. You’re not that, you’re supposed to bring a personal touch.

Don’t read the competition

I know I’ve said before that reading other blogs or articles on content similar to your own is a good idea. I take it back. It’s not. You will instantly flood your brain with all sorts of ideas for new articles that are basically, at best, rehashed ones. You can read the competition, but don’t do so when you are actively trying to think of a new topic. If you write every other day, use the days off to read the other articles, that way they will (hopefully) not be as fresh in your mind when it comes time to sit down and write.

Conclusion

In conclusion, writing unique content and interesting articles is not rocket science. Almost anything you write will be interesting to someone. The number will go up if you have even the slightest amount of skill in delivery. Write about what you believe in, and don’t try to make every visitor happy. Keep it simple, stupid.